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No BS Marketing is TOTAL BS! May 15, 2008

Posted by Terry Hall in Branding, Marketing and Promotion, Sales & Lead Generation.
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No BS Marketing is TOTAL BS!
By Terry Hall – The Small Business Prophet
San Diego, CA

Or so I thought…

During election years, the smell of BS is thick everywhere you go. You can’t get away from it. Politicians are very good at telling us exactly what we want to hear to get elected. They want use to experience the pleasure of their Winning and the Pain of the other side winning.


And the worst part is that I am just as guilty as the next person. It works, but at what cost?

Human beings want to avoid pain and seek pleasure. Marketers know this and make Pain/Pleasure the focus of the message. The more you can get a person in the experience of the pain they want to avoid or the possibility of the pleasure they what to have, the more attractive your solution will be.

Dan Kennedy is the master of the No BS brand. Dan’s message was simple and straight to the point with no concern for offending anyone. If you want to make money, a lot of it now… Here’s what you do.

The only problem is that it’s all TOTAL BS! But it works.

…and I hated it all until something changed.

I don’t think it’s possible to watch an infomercial or read a compelling sales letter without considering
buying what is being sold. Just passing by a TV station that is running an infomercial, will suck you in. The energy, the tone, the buzz words, the magic. the urgency… ALL trigger our desire and emotions. I don’t care what it is, I want to buy it.

The words, ideas and phrases that evoke emotion and sell…

  • Killer Copy
  • Headlines
  • Sub Headines
  • Offers
  • Guarantees
  • Long Copy Letters
  • Objection Handling
  • Direct Response
  • Act Now
  • NLP
  • Persuasion
  • FREE
  • Special ReportsInfluence
  • Limited Time Offers
  • Advertorials
  • Infomercials
  • Anchoring
  • 101 Best Headlines Ever Written
  • Getting Your Junk Mail Opened
  • Jedi Mind Tricks
  • But wait, there’s more Act NOW! And you get…

As someone that has practiced meditation and mental control for over 20 years it’s fascinating to watch my automatic responses to these messages. They set me up, suck me in and I LOVE IT. We all do. The possibility of EASY MONEY, the perfect body, dying at 190 having great sex with 3 super models in the back seat of the car of my dreams…. Well it’s almost too much to handle. Sorry that was probably TMI (too much information).

My first exposure to No BS Marketing was in the early 90s at T Harv Eker’s first “Street Smart Business School” in the San Diego Area. I got Dan Kennedy’s “Ultimate Information Entrepreneur” Program.

That weekend changed the course of my life. I got an idea in my mind that it was possible to get rich in business. Even then, T Harv was a Master at NLP and Jedi Mind Tricks after all he learned from the master Tony Robbins. Even with my mental training, I fell for it all.

Since then, I’ve spent about 15 years as a student of this type of sales and marketing. There was only one thing missing. That one thing turned out to be the essential and key component to success in business.
Your business has to be something that you PASSIONATE about and something that you could be the BEST in the world at.

But I missed the point. I was too busy building businesses and economic engines that led to no where, in
industries that I didn’t care about and where I never wanted to be the BEST.

Finally! I connected all of the dots last year ago.

My Passion is Spiritual Growth and Self-Awareness and I am arguably one of the Best Intuitive Consultants in the world.

I love it so much that I’ve done it for Free for most of the past 20 years…

My area interest and focus (niche) is Business, Business Owners, Entrepreneurs & Licensed Professionals. I enjoy business. Owning a business is the American Dream.

So I combined my two loves and became a Business Intuitive and the truth is that I have no competition.

Most people don’t know anything about Intuition, Psychics or Mediums. They haven’t been educated. Their only experience is some odd looking person, that’s dresses funny and shuffling a deck of cards and charging a buck a minute in some tourist trap area. That’s exactly why I didn’t tell anyone, until now that I’m Intuitive. It’s pretty freaky, but most people who openly claim to be Intuitive look like freaks, act
like freaks and seem to be broke.

Here’s What Changed!

The part that I truly didn’t understand until now is when your vocation is your passion, when you’re doing what your best at, there is No BS involved. There’s simply the truth. It happens to be my truth, but it’s the truth none-the-less and I know that people that choose to work with me are the winners. Because it’s my passion and I’m one of the very best. My love and enthusiasm can’t help but rub off.

Passionate People can’t hide their love, passion and enthusiasm:

  • Troy White, Dan Kennedy, Jay Abraham and Ted Nicholas LOVE Direct Response Marketing.
  • Pat Carney, Ivan Misner and Mindy Selinger LOVE networking.
  • Joel Comm LOVES Adsense.
  • Mick Moore LOVES Internet Entrepreneurship and Movie Making.
  • Manisha Moore LOVES Cooking.
  • Brad Wilson Loves programming feats of magic to get you Web Traffic.
  • Frank Cowell LOVES Branding, Branding and Business Development.
  • The Dali Lama LOVES Humankind.
  • Terry Hall – The Small Business Prophet LOVES Intuitive Counseling and Spiritual Freedom.

A life of Spiritual Freedom includes an Empowering Career and/or Business and Being Financially Wealthy and Free.

Creating an Empowering Business and/or Career starts with these questions:

  • What’s my passion?
  • What Could I Be Best in the world at?

With those answers, Financial Wealth and Freedom is easy with a viable economic engine which is a natural expression of your Empowering Business/Career.

Enjoy designing and living your Life of Spiritual Freedom.

Terry Hall
The Small Business Prophet
Director of Prophecy
http://TerrySHall.com

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