Business Intuitive Terry Hall’s Blog

The Best Word Of Mouth Marketing (WOMM) Company I’ve Ever Seen (Part 2) May 29, 2008

By Business Intuitive Terry Hall
San Diego, CA
May 28, 2008

Developing a Referral Culture is the first step in having a highly effective and reliable Word of Mouth Marketing Campaign in your Business. Having your clients actively promote and refer your business will have your profits and customer satisfaction soar through the roof.

As one of the most successful seminar and personal growth companies in the world, Landmark Education is “Built to Last”. They are arguably “The Best” seminar company in the world. They are passionate about their vision and mission to “Transform” the planet – some have even said they are zealous in this regard. And Landmark Education has an Economic Engine that works.

Landmark Education is masterful at having their customers take up their mission and assist them in accomplishing it. Landmark Education’s passion and commitment to their mission is the heart of their Word of Mouth Marketing Program and the essence of their success. Here are the highlights of their program…

1. 85-90% of Landmark Education’s new customers are referred by an existing customer or “graduate” who shares a great testimonial about Landmark Education and their programs. In fact, many times the “graduate” joins the guest at their introduction to Landmark Education.
2. All new customers are trained how to invite their family, friends and co-workers and shown the benefits of connecting with their family, friends and co-workers during the weekend program. You may have received a “call” from someone in a Landmark Program… Priceless!
3. During the program, the participants are encouraged “share” their successes and failures in re-connecting with people in lives. The Landmark Forum leader will ask – “are they coming on Tuesday as your guest?”
4. Built into the Landmark Forum is a “graduate” event where the people that referred you to Landmark Education can join you in the seminar to see what you “got”. This is a very dramatic and powerful celebration of love, acknowledgement and success that I have ever experienced.
5. To wrap up the flagship program, Landmark Education has a “completion evening”. You can invite guests and finish your seminar. Landmark Education is very good about explaining how this event will be conducted. And you get to “opportunity” to invite your family, friends and co-workers to join you at the event and invite them to do the Landmark Forum.
6. Landmark Education’s goal for a completion evening is that 1.1 guests show up for every seminar participant, 100 participants – 110 guests.

This system works and works very well. While their passion for their mission is often confused with pressure, zealousness and brainwashing I know that Landmark Education is committed to transforming the planet at any cost. And it shows.

Your business may not be a seminar company, but you can create a “referral culture” in your business.
Whether you are a Networker, Real Estate Agent, Loan Officer, Financial Planner, Restaurant Owner, Coach or any other business there is a way for you to get the business you need mostly from client referrals and recommendations.

There are three concurrent steps to transforming your business into a world class Word of Mouth Marketing Enterprise. Holistically and concurrently you:

• Get passionate about your vision and mission
• Get busy doing what it is that you can be best in the world at doing
• Build an economic engine that generates profits and tons of referrals

How you do this is what your job and it requires thinking, telling your self the truth and some deep soul searching. The answer is in there, inside your being… You can and will find it. I am available to assist you in this process. As a Business Intuitive, I can see that which you can not see in yourself. In 30 days, we can get the job done. Find out more by contacting me through AskTerryHall.com and mention Word of Mouth Marketing Quick Start…

Here are some common Word of Mouth Marketing myths and misconceptions:

• You can’t count on referrals – A lie LE not only counts on referrals, but their leaders are accountable for meeting specific referral measures for each program ie 1.1 guests per 1.0 participant. That’s their job and they do it…
• My customers won’t refer me. That’s not true! – you just haven’t asked. Your too busy chasing cold business. Or you may not deserve referrals. If you don’t deliver as promised, don’t return phone calls and don’t make people feel appreciated then you don’t deserve to be referred.
• I can’t train my clients to refer me. Not true! You just don’t know how to train them and/or you’re not so passionate and enthusiastic about what you do that your willing to let your customers go untrained. The other option is that you suck at what you do. If your not the best – and know that you’re the best you won’t be referred.

Well that’s it. Take six or eight hours during this next week to create you fire, your passion and a burning desire that ignites your enthusiasm. Do what your passionate about. Do what your best in the world at doing and build an economic engine that generates the profits!

That’s all there is to it…

Simple? Yes!

Easy? NO!

It’s taken me 20+ years to figure all this out. To find and honor my passion, to have the courage to engage in what I am best in the world at and to have the experience to build a viable economic engine.

Warmly,
Terry Hall
The Small Business Prophet

P.S. I encourage you to visit http://LandmarkEducation.com to see exactly what they are doing right.